Mercedes-Benz

As the Associate Creative Director, partnering closely with Mercedes-Benz leadership, I oversaw the 360° launch campaign introducing Mercedes-Benz Vans to the U.S. market, directing creative development across digital, print, and experiential channels.

Mercedes-Benz Vans Lineup

Product Line Collateral & Marketing

Concept development, design direction, and production for a full suite of collateral and marketing materials supporting the first U.S. launch of Mercedes-Benz Vans. The work showcased the complete model-year lineup, blending photography, specifications, and design language into a cohesive visual system aligned with the new brand identity.

Each piece was designed to extend the campaign narrative into tactile and digital formats. Print ads, dealer materials, and event graphics worked together to tell a unified story that reflected the brand’s engineering precision and modern design philosophy.

The production effort spanned multiple teams and disciplines, requiring close coordination between design, photography, and marketing partners. The result was a clean, highly considered collection of materials that introduced Mercedes-Benz Vans with confidence and visual sophistication.

Associate Creative Director
Merkley & Partners

Eight Locations.
One Vision.

Mercedes-Benz Vans Photoshoot

Photography by Brian Konoske

A week-long Mercedes-Benz Vans photoshoot spanning eight diverse Los Angeles locations. The imagery captured the versatility and design precision of the lineup, serving as the visual cornerstone for the brand’s U.S. launch and integrated 360° campaign.

Associate Creative Director
Merkley & Partners

Marketing & Social Campaign

Extending the Launch Across Every Channel

Directed the creative and design development for Mercedes-Benz Vans marketing and social content, driving awareness and engagement around the U.S. launch. Produced digital and social campaigns, email content, and paid media assets that translated the brand’s tone, precision, and craftsmanship into shareable, audience-focused storytelling.

Associate Creative Director
Merkley & Partners