Agency

Agency experience at Grey Group, DDB, and McCann, creative and design direction for some of the world’s leading brands. Collaborating across disciplines to build integrated campaigns spanning digital, film, print, and experiential, bringing together storytelling, strategy, and design craft to create distinctive, impactful work.

Moving at the Speed of Hertz

Print Collateral

Print and digital campaigns for Hertz that brought clarity and consistency to the brand’s messaging. Focused on bold visuals, simplified storytelling, and a cohesive design system across business and consumer communications.

Senior Art Director
DDB Worldwide

Be More Tea
Lipton Campaign

A fresh take on a classic brand

Led art and design direction for Lipton campaigns that brought warmth and optimism to the brand’s voice. Partnered with Disney for The Muppets Most Wanted co-promotion and developed digital and social creative that celebrated Lipton’s uplifting, feel-good spirit.

A suite of collateral materials that extended Lipton’s “Be More Tea” campaign into retail and digital environments, including POS displays, promotional packaging, and social content. The collateral unified brand storytelling and campaign visuals across every touchpoint.

Senior Art Director
DDB Worldwide

Electrolux

eCommerce UX

Redesign

Senior Art Director, UX Design
DDB Worldwide

Electrolux

Storytelling Collateral

Senior Art Director
DDB Worldwide

Elevating Pantene, a global beauty brand through digital experience

eCommerce UX

A modern, intuitive website that unified the brand’s product storytelling and visual identity across regions. The design highlighted Pantene’s core lines, expert content, and personalized consultation tools, strengthening the brand’s connection with consumers online.

Senior Art Director, UX Design
Grey Group

Featured Work