Apple

Creative direction and environmental design for Apple’s in-store and event experiences. The work focused on translating the brand’s design philosophy into physical spaces through materials, lighting, and layout. Each detail reflected Apple’s precision and human-centered approach to technology and design.

Where Product Meets Experience

Macworld & Retail Design

Event and retail design systems for Apple, spanning Macworld exhibits, point-of-sale environments, and product launch materials. Focused on spatial clarity, precision, and the seamless translation of Apple’s design ethos into physical form.

Graphic Designer
Apple Design

The Apple Store Experience

Apple Fixture & Environmental Design

Apple Retail design initiatives spanning environmental graphics, fixture systems, and in-store experience defined visual and spatial design elements that extended Apple’s simplicity and craftsmanship into the physical retail environment.